Rising competition and complex booths can make it hard to get the edge that will draw in the crowds. If you want to make a splash in a crowded sea of exhibitions and stand out, you need to look at some booth design tips. These tips will help you make a bigger impact on the next exhibit.
Make It Interactive
Passive activities such as washing a video on a screen will not be as effective at drawing people to your booth as interactive elements. Trade show games are something that attendees love to participate in and you give them the chance of winning a prize. When you get people to spend more time at your booth, you will give your representatives more time to interact with them. Touch screen technology, giveaways, and product features should all be incorporated to get the attention of attendees and get them interacting with your content.
Have Large, Brief And Higher Than Waist Level Key Messaging
All of the key messaging in your booth should be easy for people to see. To ensure this, you need to place it higher than 3 to 4 feet. Your company logo should be placed across your booth to enforce your branding. Your messages should also be simple and paired with impactful headlines that are printed in large and easy to read fonts that can be seen from a distance.
Do Not Worry About Negative And Empty Space
You do not want your booth to look sparse, but you also need to know about the benefits of empty space in your booth. Do not fill the booth with bulky inventory and large furniture. You need it to be clean and inviting. When you have extra space, you will ensure that your customers are comfortable while talking to your representatives.
Negative space should also be present in your graphics. The rule of thumb for this is that your graphics should have 40% empty space. This will ensure that your message is not overpowered and your brand is not buried. You need to remember that you only get one chance at a first impression and you will not want your booth to be too cluttered to make a good impression.
Proper Formatting And Resolution Of Images
The latest iPhone can take decent pictures and the filters from Instagram can make the picture pop, but you want more for a trade show. The images you need have to be high-resolution and formatted correctly. Hire professional photo editing services. If they are not, you run the risk of pixilation, stretched images and blurring on the printed materials in your booth. It is recommended that you hire a professional designer to create your exhibition materials.
Keep The Brand On Point
Your booth has to be designed with consistent branding throughout the area. This will include the banners and images as well as the freebies and more. Your brand theme should be consistent across all of the materials you have.
Try For The Element Of Surprise
If you really want to get attention, you should put something that does not belong in the center of your booth. Regardless of what you try, you need to focus on inspiring wonder, amusement or a must-know response. This will encourage them to engage with your brand.
Understand Graphic Real Estate
Some areas in your booth are going to be more visually important than others. The back wall is a focal point for any small to medium-sized booths. This is where you should put the most important elements of your design there along with your logo and message. However, larger booths will have multiple focal points and could have two back walls. The focal point is central to your messaging and you need to put the crucial information about your brand there. Hire experts to work on your exhibition stand, take a look at imagegroup and start your planning today.
Use The Right Colours
Color psychology is a complex subject. There are many reasons why someone could be drawn to a particular color. The colors and tones that you choose for the displace can help you stand out as well as promote your message. Cool tone colors such as green, blue and white will be professional, but do not grab attention. Warm tone colors such as orange, red and yellow are more engaging, but you have to be careful when using them because they can become overbearing.