There has never been a time when customers were as empowered as they are today. One instance of receiving bad products or service, and present-day customers can hold businesses accountable (and publicly at that) through the power of social media and customer reviews on online directories.
If you think that the power of customers to make or break a business is limited to brick-and-mortar ones, you’ve got another thing coming.
We live in a world where just about everyone is doing transactions over the Internet, and we all need a website to do that. The question is, does your website provide excellent service to your customers? Does it deliver first-rate customer experience in every possible aspect?
More often than not, a site’s web design has a lot to do with its performance in terms of providing optimum customer experience. If you want to enhance the customer experience for everyone dropping by your website, here are some web design tips that will help you do just that.
Try opening one of your pages. If it takes at least three seconds to load, then your page is a slow-loading one as far as today’s internet users are concerned.
In a world where everyone seems to be in a hurry, a slow-loading page is something many users are not going to spend a lot of time waiting. If a page doesn’t load inside of two seconds, visitors to your site will likely hit the close button and move on to another site. Unless you tweak your web design to make your pages load more quickly, your bounce rates will keep soaring.
It’s possible that the server speed of your web hosting provider is the culprit. Consider changing web hosts if this is the case.
As for your Phoenix web design, there are several things you can do to make your pages load faster.
If your web design is graphics-heavy and has features like carousels and sliders, then switch to a simpler web design with plenty of whitespace to speed things up.
Since large images can also affect page loading speed, compress and optimize them for faster-loading pages. The same goes for custom fonts, so keep their use to a minimum.
Few things are as annoying as getting lost within a website because of lousy navigation. No internet user wants to spend a huge chunk of their time trying to find the content they want within your site to no avail. If your site’s navigation is that bad, then that goes for the kind of customer experience you provide, too.
You can improve the customer experience by tweaking your web design to make navigation intuitive and effortless. Putting up anchored navigation bars and a functional search feature, organizing all its navigational elements, creating drop-down menus, and doing internal linking ought to make navigating your website easier.
More people use mobile devices today to access the Internet, so whatever level of customer experience comes their way with your website, it’s with a smartphone or tablet.
If your site isn’t mobile-friendly just yet, then you need to switch to a responsive web design. Mobile devices don’t render non-mobile-friendly websites well. Customers on mobile will have to do a lot of zooming in and out just to see what you have to offer, that is, if they even bother at all. Most will just drop your site and move one to a mobile-friendly one that is easy to navigate and optimized for touch.
Buying stuff online is supposed to be this extremely convenient way of shopping, but many e-commerce websites are still making customers jump through a lot of virtual hoops before they can finish their transaction. Some require them to fill in kilometric forms, while others have multiple-page checkout processes that can sometimes make annoyed customers terminate the entire thing.
If you have an ecommerce website, check if you can streamline the checkout process with a few web design tweaks.
Forms, for example, can be simpler and shorter.
If you can fit the entire checkout process into a single page, then do so.
Offering a guest checkout would also be great, because that would allow people to buy your products even if they haven’t registered for an account. Sure, having unregistered customer’s means you’re going to miss out on customer information, but that would be infinitely better than a missed sale, don’t you think?
Also, you might want to dial down on pop-up ads. They might be a great way of extending more offers to your customers, but they can be very irritating, especially if your customer is in a bit of a hurry to finalize the purchase.
Your web design is key to enhancing the customer experience, so check your website, and see what you can do to make everything easier on the people who provide you with the leads and conversions that your business needs.