The landing page should be correctly optimized with SEO to drive traffic, and you should also apply the right techniques to drive traffic. If your website’s landing page is not responsive and has a slow landing speed, no matter what you have done, your visitors are going back as soon as they click on the link. Your bounce rate is killing your business. So landing page speed matters a lot.
In short, page speed is a measurement of how fast the content on your page loads. It starts from the moment your browser receives the first byte of information from the webserver to the endpoint where your page’s content is fully displayed.
If you have a product affiliate website, the rate of your landing page could make the difference between making a sale and fading into obscurity. Pay careful attention to the suggestions given above.
According to Google, a web page that is delayed by 0.5 seconds loses 20% of traffic. Market research shows that an e-commerce web page that does not load in under 3 seconds loses close to 50% of incoming traffic.
Steps to improve landing speed
1. Keep Redirects to a Minimum
Google is infamously vague on the issue. So it is highly recommended to keep redirect to a minimum level
Many web developers and site designers use directs to boost SEO. The each redirects required to verify data and having to many redirects on your landing page means it may take a more extended period to check it, and resonantly landing page speed get disturbed by these redirects.
2. Enable Compression
HTML and CSS files can be “compressed,” allowing your webserver to deliver faster requests to users.
Compressing your files with Gzip can save anywhere from 50 – 90% of file size, thus delivering faster page load times.
3. Minimize time to first byte
A study shows that you have 1 second or 1000ms seconds to start rendering before the human mind starts perceiving latency and building anxiety. How because study after research shows end-users want fast web sites Google, Bing, and search engines measure page load efficiency as a search engine ranking signal as suggested by web design agency london as well.
This time is named time to the first byte and is a calculation of how long the first bits from the initial request to the server take to enter the client.
4. Get Rid of Extra Plugins and Widgets
Those plugins and widgets on your landing page theme might be helpful to you, but they can make your page quite bulky and time-consuming to load.
Do JPEG 2000 and Web image formats sound familiar to you? That’s right, it’s 2019, and these formats have superior compression and quality characteristics compared to their older JPEG and PNG counterparts. By changing of encoding your pics from JPBG or PNG means its will reducing consumption of data to read them and its become faster accessible, and cellular data consumption will be
5. Don’t forget Google Indexing after
To ensure Google crawls your page and recognizes the changes you’ve made, request indexing using Google Search Console for your website. The sooner Google indexes your site, the better. Speeding up your website may help your Search Engine Result Pages (SERP’s).
It is true that most of the website site 50% traffic loss due to its landing page issue. That is a shocking reality that is hard to believe, but maybe not when you factor in the average web page bounce rate is 58.18%. Even worse, the average post-click landing page bounce rate ranges from 60 to 90%.