When creating a website, it is important to keep in mind that creating a positive in the minds of the viewers is one of the most important objectives. You would want the viewers to be fully engaged and interested in the content of your site. Adding custom images to your site can help you do just that.
According to a Web Design company, Cactimedia, Images are a great addition to the website. They can help break up the text for the viewers while creating a visual presentation of the message you are trying to convey whether that be trying to persuade them into shifting to your plan or buying your product. These images can be a really great way to keep your audience fully invested in your site.
You might be wondering how to should these images be used in a way such that they can do all the things mentioned above, below are tips that will help you understand how to use them properly.
Make sure your images are relevant
When you add images to your site you must make sure that they are relevant to the content you put up on that site. That is because images are supposed to enhance the look of the page and provide a visual aid to the webpage. For example, if you have put up a post about making a pizza then putting up an image of a smoothie would make no sense as it is not very relevant to the content. That is why you must know what your audience expects from your page. You can do this by putting yourself in their position and viewing your site as a website visitor. It is also important to use images not only for the sake of just using images, but they should also be adding value to your page and be able to enhance the text on the page.
Use original images
If you want images to have a greater impact on your site then using original ones would be a good idea. But this does not mean that using stock photos is not acceptable. Stock photos can in some cases enhance your site but original images have a much better chance at doing that.
You can upload original photos of your products, staff, and workplace which would give a pretty good insight into your business to the visitors. Providing these types of images can help visitors understand your business better.
Don’t just use photos
Upon hearing the word “Images” most people think that it means photos that are taken with a camera. But that’s not very accurate as photos are not the only type of visual image you could use for your webpage.
Infographics are popular images that most businesses use for their websites. These graphics are the visual elements that portray statistics, facts and other types of important information. This can be a great way to showcase important information as by using these types of infographics your site instantly becomes a lot more interesting.
To keep the visitor interested you must use a combination of photos and infographics.
Use multiple images for products
Images can play a great part in convincing potential clients to buy your product. Hence if you are posting products on your site, you should upload several images to go with the description of the product.
Optimize your images
It is essential to know that when you use images on your site, you must optimize them. You should use the latest image optimization techniques like Base64 encoding. If you are not familiar with this, you can Convert image to base64 online for free. Using Base64 images will reduce the number of server requests and web pages will load much faster.
The fast-loading page will improve the overall user experience and ultimately it will improve your conversion rate.
Consider cropping and scaling your image
When you are selecting a photo to upload on your site, you must take into account how it will be cropped. Some of your images will need to be cropped to fit various screen sizes. If you do not crop images correctly, then images may be slightly different on every type of screen you upload to.
You must also keep in mind that when you rescale your image it does not have a huge impact on the resolution. You need to make sure that the images you upload are sharp and clear after they have been rescaled as a blurry image is not very appealing to the eyes of the visitors.
There has been a recent trend of cutting down on the amount of reading material on their sites and to do that many businesses are using icons to do this. Some icons that already have symbolic meaning can be used to make people understand the message you are trying to convey. For example, you can use the Home icon to take visitors to the home page.
Icons are small and they make your page look a lot cleaner and appear to be more organized as these icons can cut down unnecessary text.