As technology evolves the market evolves with it, and we can see what that means when we think about how important a website is nowadays. They have practically substituted the physical store, and many companies only work online and are very profitable, this habit is only going to increase in the post pandemic market.
Any company that doesn’t have a well developed and designed website in 2020 will not be able to reach the vast public that is getting used to online shopping only. And in that context, your website is like the facade of your store, which is why design is crucial.
If you are looking for a web design agency to start your online presence now, you have the opportunity to develop a website that is following all of the current trends that will get you new clients and help your conversion rates.
1. Minimalism
You have probably already heard of the minimalist aesthetic, it’s in our technology, clothing, jewelry, and even lifestyle. That trend has also made its way in web design and it is one of the most popular tendencies in the last few years.
It usually translates to a black and white style but it can also have earthy neutral colors, straight and clean lines, and a balanced pattern. However, the key is using just the essential elements for usability, which has a lot of practical advantages as well
2. Interactive art
Having interactive elements is a great strategy to increase conversion rates, it turns a passive viewer into an active one, and that can make a huge difference. Once you get the visitor’s attention and make them interact with your page, it’s a lot easier to convince them to purchase something.
Adding captivating clickable items on your page also helps to decrease your bounce page, which is usually 45% without the interaction.
3. Isometric Illustrations
This artistic and geometric-based trend has also increased significantly in popularity this year, they consist of geometric figures that use angles to get a 3D appearance. It looks very futuristic and professional, making your website appear clean and modern.
There are many different types and styles within this category, and it can also be used with interactive elements so you’re getting the best of both worlds with just one design.
4. Hand drawing
When people first started adding art to their web page, the argument was that it made your brand look more personable and intimate. Now, with a handwriting/drawing style, you can’t get more personal than that.
It is a unique and communicative design that looks much more creative than your usual colorful boxes and can work especially well for personal blogs. It conveys personality and individualism which can captivate your audience while also looking modern.
5. Shadows and floating elements
This type of layered content makes the entire design much more immersive, it creates a visual illusion, almost like 3D, that captivates the visitor’s attention immediately. The effect is not limited to photos and icons but can be used in the text as well, using the shadows to make words “float” on the page.
6. Still images and white spaces
This trend is very similar to the minimalist style, but it has some peculiarities. In this design, the images are still photographs and there is a lot of white space on the page, giving it almost a “clinically clean” look.
The purpose is to focus on the content and product instead of distracting the visitor with a complex design. This style is coupled with a good navigation system, to take the visitor straight to the place they want without diversion.
7. Photograph mixed with illustration
The realism mixed with surrealism is also a growing popular trend. This can be done by adding geographic figures overlapping photographs, which creates a personable “messy” and modern look, or by adding figures in place of real objects which can be a very amusing look.
This eye-catching art is also easier to make while adding a lot of personality to your page.
8. Dark Mode
The dark mode aesthetic is probably the most talked about of 2020, even our phones have that option as a style. This design is pretty self-explanatory, the page is designed with black instead of white spaces that make a very unique website.
Some claim that it is easier to see the content in the dark mode without all the light, especially after spending a lot of time browsing on other pages.
9. Pattern bundle
This design consists of simple watercolor patterns that overlay each other and make your page look like an actual art piece. It is very eye-catching and fun, probably the opposite of minimalism if that is not your thing.
This pattern has become especially popular in clothing or fashion websites, but they can be found in many other places. The styles can vary a lot and don’t have to be too casual, if used with neutral and geometric figures it can look professional and formal.
10. Full page header
The last website trend that is seen with more and more frequency lately is the full page header. This trend can be used with other designs mentioned above, with many variations that are seen in big companies like Discord.
It is a great opportunity to use CTA buttons and eye-catching images as a “home page” instead of going straight to content. The visitor can then scroll down and see the rest of the content, which also helps with interaction.
Conclusion
There are hundreds of website trends you can follow that are sure to meet your taste, but it’s very difficult to create the style you want alone. We want you to focus on your products and any complicated website development should be left to a professional agency.
