A successful business venture cannot be executed without an attractive website in today’s day and age. Good website design helps you channel your energy and investment in a direction that is sure to boost conversions and revenues for you.
New style elements in website design and success factors seem to emerge within a short period, and rightly so, for the competition in the field is as intense as can be.
Each element plays a significant role in helping modern websites stand out from the cluster of a million other websites. While some help with the storytelling for brands, others improve the look of the content on appropriate devices.
To develop a website that attracts customers, you don’t necessarily have to follow every web design trend. The goal is to design a website that improves the viewer’s experience.
This situation brings forth another dilemma. What element should be a part of your website? To help you in winding down the long list of possibilities, we have compiled a list of the essential elements of modern website design.
In this blog, we have talked about the essential elements that a modern website should have. We will establish the basic ground for mechanisms required to thrive in the arena of ecommerce. So without much ado, let’s jump right into the list!
From concepts to content, here is a rundown of every ingredient needed to build a website that works wonders for your business.
1. Strategy
The first step towards website design is the development of a strategy that outranks the competition. The strategy would include comprehensive research of the business niche and the trends that have been backed by positive results.
The competitor analysis will help you learn the tricks that work in your niche. Remember, your strategy must be built in a way that helps you learn from the mistakes of your rivals.
2. Navigation
Clear navigation on a website helps visitors to find things quickly. It adds value to the user experience and also helps search engines in indexing web pages for a favorable position. Strategic linking to the home page and the development of proper site maps are a few easy adaptations for modern websites.
Every web page on the site should have a distance of two clicks from the home page. Anything longer would be cumbersome for the visitor to navigate through. The use of silo architecture for the website will facilitate the better organization of the web pages into various sections.
3. Visual aesthetics
From traditional marketing to the exuberant social media marketing campaigns of today, the only thing that has remained unchanged is the significance of the aesthetic appeal of a website.
It is important to note that the consumer today is more invested in the user experience, which is why using bold typography and hero images is no longer a choice but a necessity when it comes to modern web design.
Your brand logo is the most important visual element on your website. Having a professional logo design that reflects your brand values will help you leave an indelible impression upon the minds of your customers. It also makes it easier for customers to remember your product easily.
Other web design elements like a soothing color scheme (preferably blue, red, or purple) and minimal text on the home page will also help you catch a lot of eyeballs. It all comes down to how your website design aligns with the brand values that you want to convey.
4. Content
Content is undeniably the king. It must be written in a captivating tone that resonates with your target audience. The web copy needs to be prioritized. There is no alternative to high-quality content, and indeed it is a marketing effort that never goes unnoticed.
It is intended to deliver information that is useful to the visitors while also engaging the reader enough to bring them back frequently. It is a vital tool for lead generation, which also results in a higher rate of conversions on the site.
High-quality content leaves a brand of authenticity on the minds of the visitors that help you bag the best clients in the niche.
5. Accessibility
Modern websites are all about inclusiveness. It must be designed to accommodate the needs of differently-abled individuals. Your website should include audio-assistance and visual aids in the form of impaired-variations to make it accessible for differently-abled persons.
One must place critical information in plain sight for better accessibility. If a visitor is unable to locate the required information, then the bounce rate will increase on your website. It also translates into the loss of a prospective client. Devalued user-experiences are not only annoying but also rather disgruntling.
Slower speeds and lack of accessibility will have unfavorable bounce rates and lead to people staying away from your website.
6. Mobile-friendliness
As smartphones have taken the forefront of the technological world, all websites must be optimized for mobile devices. This optimization helps visitors stay comfortable during their use of the website and can lead to pleasant user-experiences that help you rank higher on the search engine results.
Mobile-friendliness indicates that a webpage automatically adjusts and fits into smaller screens without cutting off the visual elements from the page. Today, more than sixty percent of users tend to explore webpages on their mobile phones.
If you want to stay on top of the game and leave your competitors behind, then designing mobile versions of your website is the right choice.
7. Search Engine Optimization
Every modern-day website should be optimized to achieve a higher ranking in search engines. It is called Search Engine Optimization (SEO). SEO is of two types: On-page and off-page.
In on-page optimization, you improve website loading speed, optimize your content for relevant keywords, and optimize images on your website. Off-page optimization includes getting quality links from other websites that increase the trustworthiness, relevance, and authority of your website.
If your website is optimized, it will rank higher in the search results, which will lead to more organic traffic on your website.
Final thoughts
We are currently living in the age of the digital revolution. Today, people are less likely to read novella-sized articles on the internet.
Long gone are the days when pamphlets and print media are needed to put across your brand story. The consumer today is looking for an equation of space, simplicity, and speed that translates into a successful modern website. Plain text with simple designs is needed to get the attention of customers.
