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SEO 101: What is it and Why it’s Important to Businesses

Search Engine Optimization is an important part of how businesses attract visitors to their websites, and in turn, get more exposure to their business.

Any business owner, regardless of size, industry, or product/services offered, knows the power of creating a strong online presence. These days it isn’t enough to just have a website where customers and clients can visit – people have to be able to find you in other ways. Below are helpful tips and information about the role of Search Engine Optimization (SEO) plays when it comes to owning and promoting a business.

Definition & Benefits of SEO

Search Engine Optimization is the practice of ensuring that a particular website gets a lot of hits/visitors by becoming a high ranking page on a search engine’s list of web results. If a business’s website uses SEO the right way, they can generate more traffic to their site. The more easily a website is recognized by search engines, the more likely it is to appear in a person’s online search results list whenever the user does a search using keywords that are associated with the site.

The more visible a website is, the more traffic it will receive. This increases the chances of a visitor turning into a paying (and returning) customer. This is where a business can really enjoy a steady business.

Importance of SEO

Needless to say, if a business’s official website isn’t ranked high enough on a web results page, this means very few people know it exists. Lacking traffic means lacking in potential business, which can quickly tank a company before it even gets off the ground. This is why knowing how to use SEO is so important.

Search engine optimization isn’t just about making sure people are finding your website, however. The SEO industry is a huge one – so much so that there are even entire companies that specialize in offering businesses and individuals SEO solutions to boost traffic and visibility online.

Market Trends

Any business owner knows that in order to find and attract customers both online and offline, you have to know the market and your target demographic. SEO companies have the resources to accurately analyze various markets to help businesses identify the trends their customers are following, as well as ways to tap into those trends to generate traffic that directs back to the business’s website. Thunderhawk is one such company that uses their knowledge of the Internet to find and analyze data that deals with ways people make online purchases and even how others have viewed, rated, or ranked a particular business on the Internet.

For example, if a business is planning a major campaign on social media platforms, including Facebook, it would be in their best interest to use information such as Google users wanting to leave Facebook as their preferred social networking website. In a recent study, Thunderhawk found that over 2/3 of Google users have reported as wanting to leave Facebook. This type of information is vital for companies that may be planning on spending funds on a Facebook promotion.

In sum, the more you know about the Internet and attracting visitors, the more visibility you attract for your business. If you or your employees don’t have the time to learn SEO, then using a company allows the work to be done for you, as well as have the results reported back. The company you hire will work with you to find the most effective ways to maximize your business and profits.

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